About Me

I’m Marie, a marketing copywriter, author and writing coach, helping people in both business and creative writing with judgement-free, honest and practical advice.

Life changing brochure

My writing journey began in 1994 when I was handed a brochure for Holmesglen TAFE that listed the Diploma of Arts – Professional Writing and Editing.

As soon as I read that title, my whole body resonated. They had courses where you could learn to be a professional writer? I had no idea they existed…I decided then and there to throw in my corporate job and do the course. Fast forward 30 years and here I am, a copywriter, published author and writing coach.

Writing is my happy place

I find people and the things they have to say endlessly fascinating. That’s why I love being a website copywriter. I get to learn about different industries, different ways of doing business and different methods of connecting with people…and then I get to write about them.

Some of the most fun I’ve had at work was the day I was writing content for both a celebrity chef and a building and construction consultant. While doing a deep dive into their businesses, I found I was writing two pieces that were weirdly connected.

The first page was about how to maintain your manufacturing plant and equipment and the second was how to keep your plant materials (vegetables) crisp in the fridge.

Two completely different services and here they were, both talking about how important (admittedly different) plants were. I had a bit of a chuckle about that.

That surprise connection reminded me how much I love writing for all sorts of  businesses…and that I’m really lucky to be able to do what I do.

My published works

When I’m not writing website or other marketing copy, I write for adults as well as children, and have been shortlisted for a number of fiction and non-fiction awards, including the Victorian Community History Awards

My work has been on The Age best-sellers list and my most recent title, Zelda’s Big Adventure – a book about a chook who wants to be an astronaut – was a ‘Notable’ picture book in the CBCA Awards. The day Zelda was read on ABC TV’s Playschool by the wonderful Leigh Sales is one of my proudest (and most surreal) moments.

I teach writing across a range of genres, review children’s books for Magpies Magazine and offer manuscript assessments for new writers. My current work in progress is a humorous, feminist, crime space opera.

And if you’re wondering what the deal is with all the vintage images, I think the world moved more slowly in the age of steam. People were able to take time to craft beautiful things that lasted. Just like I like to do.

I know it’s a ‘rose-coloured glasses’ view of that time (I’d have never been able to wear a corset or keep my mouth shut when men spoke, for example), but it’s an elegant era, nonetheless.

Marie’s recommendations were spot on and I’m so glad I reached out to her and got the job done properly. I will be using Marie for more work in the next few weeks and months. Marie has an amazing skill set. Couldn’t recommend her services enough!

Marie is fantastic at what she does and is clearly a very talented writer. She is so easy to communicate with and her feedback has been invaluable. Highly recommend any business to reach out to her and utilise her skill set!

I chose Marie because her social posts were engaging and I related to her authenticity. Marie not only wrote great copy, but she also challenged me to articulate what I offer to clients in ways that I hadn’t thought of before.

I recently worked on a client’s project where the website copywriting needed to be exceptional. Marie took a meticulous approach to gathering information to write meaningful and interesting copy. I highly recommend Marie and her copywriting services.

Marie spoke with my client directly to obtain a full understanding of the technicalities of the services he provides to his clients. Both my client and I are very happy with the outcome.

Marie is a master at writing material that’s easy to read and suits the intended audience. Whenever I need to get my messaging right, I don’t hesitate to seek Marie’s expert views on my content.

When I needed some articles and recipes presented professionally, I called on Marie for help. She was efficient, professional and easy to work with. I wish I had engaged her sooner!

Marie is efficient, professional and easy to work with and cares deeply about what she does. I would recommend her for any copywriting task that requires attention to detail and creative flair.

I recently engaged Marie to write new content for my website and socials. Marie is a highly professional copywriter who really gets to the heart of the business she’s writing about, is efficient and will go the extra mile for you.

As writers, we can feel emotionally attached to our work and Marie is respectful of that. She’s generous and funny, it’s been a joy working together.Marie was very knowledgeable and engaging.”

(Marie’s) passion for writing and teaching sparked many lively conversations. Marie encouraged all of us to strive towards a higher level of writing as well as being adventurous in the choices we made.

I really feel like I am now moving forward after stalling before I engaged your services. I had a good chat with my marketing specialist yesterday and we used your copy and it looks awesome.

Marie’s shared her expertise to help me improve my website copy. I value her constructive and kind feedback to help polish up my writing.

“Thank you Marie for being a part of our High Ability Masterclass! It was such a pleasure hearing about your career and getting the hints about writing.”

As a teacher Marie Alafaci excels. She connects with her students on a personal level and cares deeply about what she does. I would recommend her to anyone looking to develop or improve their writing skills.

Marie’s years of multi-faceted experience has been a source of inspiration to me, and I am grateful for the invaluable impact she has made on my writing habits and skills.

I understand why the students loved the Grammar and Punctuation course so much; Marie is a very passionate expert in her field, patient and generous with her time.

I worked with Marie in 2020 to set up and run the Grammar and Punctuation online Short Course at RMIT University. She was very professional, easy to work with, and a great communicator.

Marie tailors her workshop to our needs and brings a wealth of knowledge that is presented in a fun and engaging way. Thanks, Marie!

As an expert, (Marie) leads our students in writer’s workshops, sharing her experience and wisdom in how to write creatively for a specific audience. Within minutes she builds a great rapport with students and it’s always a great session.

Thank you so much for today, it was fantastic! The students have already said it was the highlight of the High Ability Master Class.

Start Here

Are you ready to take the next step in improving your own writing? Need someone to do it all for you?

Not sure?

I can help!

If you’re still not sure or there’s something you’re looking for that’s not listed on these pages, drop me a line [email protected].

Better still, let’s talk like real humans in an obligation-free 15-minute call I’m always happy to help. And if I can’t help you, I probably know someone who can.

Enrol in the free web copy mini course

Practical copywriting tips you can use right now. Perfect for any small business owner who’s not super confident with writing their own website copy…but would like to give it a whirl.