Audit Services

Web Copy Audits

Why do a Web Copy Audit?

A Web Copy Audit is a simple and effective way to:

  • see how easy it is for your customers to use your website
  • work out what needs to happen to make your copy convert browsers into customers and
  • establish a plan to get it done.

How it works

  1. I do deep dive into your two most important web pages – Home and About.
  2. You receive an objective and detailed review of your branding and what your website says about you and your business.
  3. Your Client Clarity statement is assessed
  4. The User Experience is reviewed
  5. The Readability of the text is assessed
  6. any Tech issues are identified, and
  7. You walk away with a clear understanding of what steps you need to take to get your copy converting browsers to buyers.

Questions I ask include:

  • Does your web copy sound like you?
  • Does it showcase everything you have to offer your clients?
  • Does it convert browsers to buyers?

Web Copy Audits are a vital step in creating better web copy, but not everyone needs the same level of support. That’s why I have three levels of service:

  • Essential
  • Roadmap
  • Custom

If you’re confident to move forward on your own once you’ve had a second set of eyes look over your site, an Essential Audit is perfect for you.

If you’d like help creating an action plan so you don’t miss out on any vital steps, a Roadmap Audit  is your best option.

And if you feel you’d like to talk to an expert about where to go next and need a deep dive into how you might tackle what needs to be done, a Custom Audit  is the way to go.