Using social media marketing to attract new customers

Understanding how your potential buyers use social media is critical to all businesses, but especially small ones.

Social media marketing for finding (and buying) new products

Unless you live in a cave, you’ll know that most people use social media as their go-to for news and light entertainment. But what you may not know is that they’re also buying from, or at least doing their product research from, their socials. So, what does this mean for small businesses?

It means your social presence is critical.

But simply placing ads or posting mindlessly on the various platforms without reference to who consumes what media (and how) is a recipe for disaster.

So, here are a few key takeaways you can use right now:

Short-form video

Many social media consumers, but particularly Gen Z, prefer short-form video over any other type of content. According to Hubspot, nearly half (41%) of Gen Z customers want to find out about new products through short-form videos.

Many small businesses feel that posting videos is time-consuming and hard to do, but you don’t need slick production values and Academy Award-winning scripts.

A simple video on Instagram or TikTok announcing a new product or service you’re offering is a great way to start. Customers love seeing the people behind the brands they buy, and, you never know, if sales increase after you post, you might just find that you love it.

Funny and relatable content are the most memorable

Funny branded content (on any platform) is the most memorable, closely followed by relatable content.

Of course, not everyone is able to create laugh-a-minute material, so it might be better to try to talk about the things that show you’re a real person with real issues. You’d be surprised at how quickly content that ‘lifts the veil’ on you as a real person encourages people to connect with you on a personal level…and we all know people buy from those they feel they know, like and trust.

So, show your ideal clients that you ‘see’ them and understand what they’re going through..and don’t forget to demonstrate how you can help them.

Having the best logo or brand colours is important, but so is showing up in your business as your authentic self.

LinkedIn is critical for B2B businesses

Hubspot’s report also indicates that around 80% of B2B leads come directly from LinkedIn.

LinkedIn has an authority that other platforms no longer have (if they had it at all). This comes from the fact that it is still well served by content creators (like me!) who use it as a platform to engage and educate their ideal clients. With regular, targetted engagement, your ideal clients become familiar with your brand, understand that the information you share is reliable and are then primed to respond when you call them to action.

It’s a great way to move prospective clients from cold leads to warm, and eventually customers ready to buy. That sort of baked-in success shouldn’t be ignored.

So, if you’re a B2B product or service provider, make sure your LinkedIn profile and page reflect what you’re posting…and bang that drum about how you can help other businesses.

Reach out

If you’re finding this a little overwhelming, don’t despair. You don’t need to have it all figured out. Reach out or book an obligation-free call and we can start work on how to tie all your content together…and reach the right customers