Tips & Tricks

Better writing starts here.
If you need a quick writing hack, such as how to save time when editing a document, my ‘Tips and Tricks’ page is the best place to start.

Angry customers want to be heard

We’ve all had an angry customer or staff member who says they’re very unhappy about a policy, product or procedure. Often the thing that they’re unhappy about is something that’s out of our control and you onl...

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Why aren’t they buying?

If you’re wondering why your customers aren’t buying the fantastic items you’re selling, maybe it’s not that your advertising spend wasn’t enough. It could be that you’re focussing on the WHAT the product ...

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Five Books that Changed my Life

Part 1: Fiction The Great Gatsby by F. Scott Fitzgerald The Great Gatsby sits on many people’s ‘favourite book’ lists because, like me, they read the novel at a formative time in their lives. Passions run hot wh...

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How to Generate Ideas

We’ve all been in this situation. You’ve been asked to post something on the company blog or you’ve committed to three social media posts a week for your own business. You put it off because you’re so busy, th...

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As Clear as Mud in a Beer Bottle

We’ve all heard of the Hippocratic Oath, the one that doctors use as their guiding principles. Well, I reckon loads of medical and other professionals swear a different, secret oath when they start out. I call it th...

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