Tips & Tricks

Tips & Tricks

Better writing starts here. If you need a quick writing hack, such as how to save time when editing a document, my ‘Tips and Tricks’ page is the best place to start.

Blogs

Angry customers want to be heard

Feel, Felt, Found But there’s a tried-and-true technique for dealing with difficult situations that’s really worth trying….

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Features vs Benefits: Why aren’t they buying?

A quick example: We renovated our kitchen a while back and I was at the plumbing supply…

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Five Books that Changed my Life

Part 1: Fiction The Great Gatsby by F. Scott Fitzgerald The Great Gatsby sits on many people’s…

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Seven Steps to Beat Writer’s Block

So, what do you do? These 7 steps will help get those creative juices flowing. Relax… and…

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As Clear as Mud in a Beer Bottle

Well, I reckon loads of medical and other professionals swear a different, secret oath when they start…

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Jargon is your Friend, but only Sometimes

Jargon is okay-ish Using jargon is fine if you can be 100% sure that your audience will…

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Enrol in the free web copy mini course

Practical copywriting tips you can use right now. Perfect for any small business owner who’s not super confident with writing their own website copy…but would like to give it a whirl.