Feel, Felt, Found Cheat Sheet
Here’s a quick cheat sheet on ‘Feel, Felt, Found’ Turn that angry customer into a brand champion with this handy Cheat Sheet. To read the full article that outlines how angry customers just want to b...
Read moreTips & Tricks
Better writing starts here.
If you need a quick writing hack, such as how to save time when editing a document, my ‘Tips and Tricks’ page is the best place to start.
Angry customers want to be heard
We’ve all had an angry customer or staff member who says they’re very unhappy about a policy, product or procedure. Often the thing that they’re unhappy about is something that’s out of our control and you onl...
Read moreFeatures vs Benefits: Why aren’t they buying?
Features vs Benefits If you’re wondering why your customers aren’t buying the fantastic items you’re selling, maybe it’s not that your advertising spend wasn’t enough. It could be that you’re focussing on ...
Read moreFive Books that Changed my Life
Part 1: Fiction The Great Gatsby by F. Scott Fitzgerald The Great Gatsby sits on many people’s ‘favourite book’ lists because, like me, they read the novel at a formative time in their lives. Passions run hot wh...
Read moreSeven Steps to Beat Writer’s Block
Use these seven steps to beat writer’s block when you’re next staring at a blank screen. We’ve all been there – you’ve been asked to post something on the company blog or write a report that�...
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